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CRAFT · CERAMICS · MORBICeramic Pride
Morbi is the ceramics capital of India — a town of a thousand kilns whose tiles, sanitaryware and crockery reach markets across the world, alongside its old fame for clocks.
The town of a thousand kilns
Morbi is one of the world’s largest ceramic clusters — an industrial town whose vast belt of factories produces the tiles, sanitaryware, crockery and ceramic goods that floor and fit homes across India and far beyond. The trade grew from local clay and enterprise into a global export powerhouse. Morbi is also remembered as India’s old wall-clock capital, a reminder of the town’s long knack for manufacturing.
From clay to global export
Morbi sits on clay. Local deposits gave the town its raw material, and the ceramic trade grew out of what was already under the ground.
The town had an industrial habit long before tiles — Morbi was India's wall-clock capital for decades, and that manufacturing base fed the later industry.
Ceramics expanded through the late twentieth century from crockery and sanitaryware into wall and floor tiles at very large volume.
Morbi is now one of the largest ceramic clusters in the world, with several hundred units and a substantial share of global tile exports.
Why come
Tiles
Tile output here runs to enormous volumes — Morbi supplies the bulk of India's tiles and a large slice of world demand.
Sanitaryware
Exports go across Asia, Africa, the Gulf and Europe, and the cluster competes directly with the Chinese and Italian industries.
Crockery
The range runs well beyond tiles: sanitaryware, crockery, industrial ceramics and technical ware are all made here.
Exports
Hundreds of units line the roads out of town, and the factory belt runs for kilometres in every direction.
Clock legacy
Wall clocks made Morbi's name first, and a few makers of that older trade survive alongside the ceramic plants.
The kilns
This is a single-industry town in the fullest sense — the cluster shapes the local economy, the roads and the skyline.
What to see
THE TRADECeramics
One of the largest ceramic clusters anywhere, supplying tiles and sanitaryware worldwide.
THE TOWNMorbi
Kilns, clay and a factory belt that runs for kilometres out of town.
How to experience it
See the cluster
Drive the factory belt to grasp the scale — the units run continuously along the roads out of Morbi.
Tour a unit
Arrange a plant visit if you can. Watching tile bodies pressed, glazed and fired is genuinely interesting.
Browse showrooms
Look at the range of designs and finishes; the variety is a large part of how the cluster competes.
Know the scale
Understand the position: this is not a local industry but a world-scale one, exporting across continents.
Recall the clocks
Ask about the old clock trade, which made Morbi's name before ceramics did.
Grasp the enterprise
Follow the chain from local clay through kiln to export container — it is all visible within a few kilometres.
An industrial success story
Few towns illustrate Gujarat’s entrepreneurial spirit as vividly as Morbi. From a base in local clay and a tradition of tinkering — it once led India in wall clocks — it built a ceramics industry of global scale, employing lakhs and exporting to dozens of countries. For the traveller interested in how modern India makes things, Morbi’s humming factory belt is a story in itself.
It sits within Morbi district — browse more places to visit in Morbi.
Timing
The plants run all year on weekdays; visit during working hours if you want to see anything in production.
November to February is the comfortable season for moving around the factory belt.
April to June is hot, and near the kilns it is considerably hotter still.
⏰ The ceramic cluster runs on weekdays; visit during working hours, ideally in the cooler months.
Getting there
By Air
Rajkot (~65 km).
By Rail
Morbi station.
By Road
The factory belt.
More in Morbi
PRINCELY LEGACY
Royal Morbi
Art-deco palaces of art-loving Thakors. Explore →
FOLK
Garba & Dayro
Morbi keeps the Saurashtra night alive — circling garba and paired-stick raas, and the beloved dayro, where a folk singer’s voice can hold a whole village until the small hours. Explore →
REFORM
Arya Samaj
The town of Tankara in Morbi gave India a giant of reform — Maharshi Dayanand Saraswati, founder of the Arya Samaj, whose call of “back to the Vedas” reshaped modern Hindu thought. Explore →
FAIR
Saurashtra Melas
Across the Morbi countryside, the old rhythm of the Saurashtra mela endures — village fairs of cattle and craft, folk song and colour, where rural life gathers to trade and celebrate. Explore →
What to eat
THALIKathiyawadi Thali
Saurashtra spread.
FARSANFarsan
Savoury snacks.
SWEETSLocal Sweets
Regional treats.
CHAASChaas
Spiced buttermilk.
Ceramic Pride FAQ
Why is Morbi famous for ceramics?
It is one of the world’s largest ceramic clusters, producing tiles, sanitaryware and crockery on a vast scale.
What does Morbi export?
Ceramic tiles, sanitaryware and related goods to markets across the globe.
Was Morbi known for anything else?
Yes — it was long India’s wall-clock capital before ceramics became dominant.
Can I visit the factories?
Many units and showrooms can be visited; the cluster is busiest on weekdays.
Where is Morbi?
In Saurashtra, about 65 km from Rajkot.
How big is the industry?
It employs vast numbers and is a leading global centre for ceramic production.
Across Gujarat
Mani Mandir
An ornate palace-temple of carved stone
JAINGirnar Jain Temples
Marble temple cluster high on the mountain
SANCTUARYShoolpaneshwar
A tribal wildlife sanctuary of hills & forest
Dutch & Armenian Churches
Relics of Surat’s trading-port era
TOWNHimatnagar
The district’s bustling headquarters
Bahuchara Mata, Becharaji
A revered Shakti Peeth of the goddess
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Published 24 June 2026 · Updated 3 July 2026